Atlanta, GA – Sara Hospitality USA, a leading provider of hotel furniture, fixtures, and equipment (FF&E) to the hospitality industry across North America, is proud to announce national certification as a Women's Business Enterprise (WBE) by the Women's Business Enterprise National Council (WBENC), the nation's largest third-party certifier of businesses owned and operated by women in the U.S.

"Achieving WBENC certification is a significant milestone that validates our commitment to excellence, diversity, and the important role women play in the hospitality supply chain," said the President of Sara Hospitality USA. "We are excited to leverage this certification to foster new relationships and opportunities with corporations and government agencies that share our values."

The WBENC standard of certification implemented by the Women's Business Enterprise Council South (WBEC South), or any other of WBENC's Regional Partner Organizations, is a meticulous process, including an in-depth review of the business and a site inspection. The certification confirms that Sara Hospitality USA is at least 51% owned, operated, and controlled by a woman or women, and that the company has the appropriate structure and best practices operating and implementing in place.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs, which in turn empowers women as leaders and brings about a more diverse, balanced and sustainable economy.

WBENC Certification combined with professional development and engagement in the WBENC network provides unsurpassed opportunities year-round, both virtually and in-person, for women-owned businesses to grow and expand their business and innovation through events, programming and connections with major corporations and other WBEs.

About Company

We are far more than product suppliers - Sara Hospitality USA stands as your core manufacturing partner, committed to supporting the country's top hotel groups and senior living developers with furniture solutions that elevate every environment. Our position as one of America's most reliable FF&E authorities has been built over years by blending traditional, detail-driven craftsmanship with advanced, technology-powered manufacturing processes. Partnering with us means you gain complete dependability, limitless creative possibilities, and a fully streamlined, end-to-end execution model designed to enhance the comfort, function, and aesthetic appeal of every guestroom, public zone, and senior living space.

The Sara Hospitality Advantage:

Manufacturing Authority: At Sara Hospitality, we eliminate the dependency on third-party suppliers because every product is engineered and manufactured within our own facilities. This allows us to maintain strict control over material quality, construction standards, and durability benchmarks.

Total Customization: We believe that great hospitality spaces cannot be created through generic, off-the-shelf designs. Customization is at the heart of who we are. Our team offers an extensive range of materials, finishes, hardware options, styles, and structural configurations - ensuring that your furniture is not simply built to match specifications but crafted to reflect your exact vision.

The Service Model: Our workflow is intentionally structured to make the process seamless for architects, designers, procurement teams, and property owners. We oversee the entire journey: beginning with early-stage consultation and technical design support, moving through precision engineering, controlled manufacturing, and multi-level quality inspections, and concluding with reliable nationwide delivery and professional installation.

Dual-Sector Mastery: Our expertise extends confidently across two highly demanding sectors. In traditional hospitality, we design furniture that enhances guest experience through comfort, style, and longevity. In senior living environments, we take an even more specialized approach - integrating safety features, ergonomic structure, accessibility considerations, and residential warmth into every product.

"Our commitment remains unwavering: We listen carefully, design with intention, and deliver with absolute precision. Each piece we create must offer both visual beauty and consistent performance — today, tomorrow, and for many years to come."

About WBENC

Founded in 1997, WBENC is the nation's leader in women's business development and the leading third-party certifier of businesses owned and operated by women, with more than 18,000 certified Women's Business Enterprises, 14 national Regional Partner Organizations, and more than 500 Corporate Members, most of which are Fortune 500. Thousands of corporations representing America's most prestigious brands, as well as many states, cities, and other entities, look for and accept WBENC Certification. Through the Women Owned initiative, WBENC also is a leader in supporting consumer-oriented female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned. For more information, visit www.wbenc.org and www.buywomenowned.com.