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Press & Media

Latest news, press releases, and media resources from SARA Hospitality. Stay informed about our innovations, partnerships, and industry leadership.

Sara Hospitality AI chatbot built on Anthropic's Claude by AppZoro
October 31, 2026

Sara Hospitality Announces AI-Powered Chatbot Built On Anthropic's Claude By AppZoro

Sara Hospitality has launched an AI chatbot on its official website, powered by Anthropic’s Claude and built in collaboration with AppZoro. Since going live in October 2026, inbound queries have grown by 30% and visitors are staying longer on the website.

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WBENC Certification - Sara Hospitality
July 25, 2025

Sara Hospitality is certified as a Women Business Enterprise (WBE)

Atlanta, GA – Sara Hospitality USA, a leading provider of hotel furniture, fixtures, and equipment (FF&E) to the hospitality industry across North America, is proud to announce national certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the U.S.

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MFBE Recertification - Sara Hospitality
December 12, 2025

Sara Hospitality USA Receives Two-Year MFBE Recertification from Fulton County

Sara Hospitality, known for its hotel supplies and solutions, got reapproved as a minority- and woman-owned business by Fulton County's compliance office. This new green light lasts two years - showing they're still focused on fair ownership, open hiring practices, while keeping quality high.

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