Super 8 by Wyndham Prattville Montgomery
A Case Study Illustrating Sara Hospitality's Partnership with Super 8 by Wyndham Prattville Montgomery in Revitalizing the Property's Interiors and Aesthetics to Drive Sustained Growth and Excellence.
Super 8 by Wyndham Prattville Montgomery
The management of Super 8 by Wyndham Prattville Montgomery discovered Sara Hospitality through our portfolio of successful hotel transformations. Located conveniently off Interstate 65 near Montgomery attractions, the property sought a complete interior overhaul to elevate guest comfort, reinforce Wyndham standards, and introduce sturdy, contemporary furnishings that withstand high-traffic use.
Understanding Super 8 by Wyndham’s Renovation Needs
Looking for someone trustworthy to handle renovations, the Super 8 crew focused on pros who could prove they knew how to make cost-effective changes that still made a big difference. Since they’d seen our projects posted online, they reached out through our site. Right away, it came up that old plumbing, tired paint jobs, and constant fixes were messing with day-to-day running and making guests complain. So we had to work together closely - while sticking to what Super 8 expects from their look.
Our team looked closely at what was needed, then built a custom option using tough materials, soft colors, or comfy shapes - giving a bright, welcoming feel that lasts longer.
Client Challenges
Challenges Identified During Consultation During in-depth consultations, the Super 8 leadership highlighted key factors hindering guest loyalty, staff efficiency, and market positioning.
Hotel Conditions
The property operated with furnishings that had deteriorated significantly, deviating from current Super 8 visual standards and creating a fragmented appearance across rooms. This contributed to negative perceptions, increased cleaning efforts, and challenges in attracting repeat visitors in a saturated area.
Key observations included:
- Surfaces exhibiting scratches, fading, and ongoing upkeep demands
- Inconsistent decor lacking modern appeal and brand consistency
- Outmoded configurations compromising space efficiency and relaxation
Issues & Challenges
The evaluation uncovered logistical hurdles that demanded careful navigation. The team required a provider capable of minimizing disruptions while providing premium, adaptable pieces suited to the existing footprint.
Primary challenges identified:
- Narrow timeframe ahead of seasonal visitor influx
- Fiscal constraints mandating efficient yet premium selections
- Established floor plans necessitating precise, tailored sizing
Owner’s Goal
Ownership prioritized transforming the guest journey with updated styling, robust construction, and optimized layouts. The vision encompassed boosting bookings, improving online ratings, and fully embodying Super 8's reliable, welcoming identity.
Their renovation goals included:
- Establishing unified, inviting interiors compliant with brand protocols
- Minimizing long-term repairs via high-durability elements
- Elevating satisfaction levels to support greater occupancy and profitability
Our Approach
Armed with detailed insights into the property's requirements and aspirations, Sara Hospitality implemented a methodical framework to promote precision, timeliness, and minimal operational interference throughout the project.
Initial Connection
Contact originated when the Super 8 team explored our online gallery of renovations and reached out directly. They detailed issues with faded furnishings, mismatched themes, and declining satisfaction scores. Our specialists documented specifics meticulously, laying groundwork for a strategy aligned with operational realities and Wyndham directives.
Inspection Visit
Specialists visited the site to conduct a comprehensive audit, measuring spaces, evaluating current items, identifying wear patterns, and assessing traffic patterns. This hands-on review exposed inefficiencies and informed recommendations for enhanced, resilient, and harmonious replacements precisely suited to the layout.
Proposed Plan
Leveraging onsite findings, we crafted a targeted renovation package balancing affordability with sophisticated updates. It featured refreshed millwork, hard-wearing surfaces for endurance, and intuitive arrangements promoting ease. Scheduling prioritized phased implementation to maintain occupancy, resulting in a polished, contemporary property-wide coherence.
Challenges Faced & How We Overcame Them
Challenges Faced & How We Overcame Them Navigating scheduling pressures and design constraints, our collaborative efforts with the property ensured seamless resolution and preserved business continuity.
Tight Timelines
Completion was required before peak travel periods. We accelerated approvals, manufacturing, and logistics coordination to meet deadlines without compromise.
Budget Constraints
Achieving premium durability within financial parameters was key. Strategic sourcing and optimized builds provided exceptional quality at controlled costs.
Old Infrastructure
Existing architectural features posed fit challenges. Custom engineering adjusted pieces to integrate perfectly, eliminating the need for invasive alterations.
Results & Impact
The executed plan, featuring robust and stylish furnishings, yielded significant enhancements in guest engagement and business metrics.
Occupancy Growth
Post-renovation, modernized rooms appealed to broader demographics, yielding consistent monthly booking increases. Enhanced appeal distinguished the property amid local competition.
Revenue Increase
Higher utilization and positive word-of-mouth steadily improved earnings. Attractive updates fostered loyalty, complemented by reliable quality boosting overall returns.
Guest Experience
Visitors praised the upgraded amenities and renewed ambiance. Comments frequently noted enhanced comfort, contemporary styling, and welcoming vibe—substantially strengthening the property's standing.
Before & After
Ready to Transform Your Hotel?
Partner with Sara Hospitality for expert FF&E solutions that elevate guest experiences and maximize your ROI. Let's bring your vision to life.
Let's Discuss Your Project