Holiday Inn Express & Suites, SeaTac, WA

Holiday Inn Express & Suites in SeaTac, WA reached out to Sara Hospitality after fellow IHG owners shared strong feedback about our work. Airline crews, business travelers and families passing through Seattle-Tacoma International Airport stay here regularly. As guest expectations shifted, the property needed a full interior overhaul. We refreshed communal spaces so guests could unwind more comfortably. The updated look now mirrors IHG's clean, welcoming identity more closely. Tough, modern furnishings were brought in too, built to manage the pressure of constant high-volume guest turnover.

Understanding Holiday Inn Express & Suites' Renovation Needs

The management team at Holiday Inn Express & Suites, SeaTac, carefully reviewed renovation vendors, favoring partners with a strong track record in select-service hotel transformations balancing quality with efficiency. After reviewing the portfolio and hearing from IHG owners across the Pacific Northwest, they submitted a consultation request through our website. Early talks surfaced key concerns - outdated casegoods, flat lighting, finishes that felt dated, along with ongoing repair calls interrupting daily workflows for staff and guests alike. Meeting every Holiday Inn furniture requirement for clean, contemporary, high-performance spaces was non-negotiable - it had to be built into the plan from day one.

Our design and production team took a careful look at every corner of the property, then built a custom strategy around contemporary but resilient materials, energy-efficient fixtures and adaptable room configurations - building a guest environment that performs well, stays low-maintenance and holds strong over time.

Client Challenges

In thorough discovery sessions, the Holiday Inn Express leadership outlined the primary obstacles to superior guest retention, operational consistency and regional market strength within the competitive SeaTac airport corridor.

Hotel Conditions

The property had continued operating with original furnishings reflecting heavy utilization, creating a worn aesthetic that no longer captured Holiday Inn Express's current branding energy. Room inconsistencies drove mixed feedback, elevated maintenance burdens and reduced competitiveness against refreshed nearby properties.

Key observations included:

Holiday Inn casegoods furniture displaying wear, laminate deterioration and finish discoloration requiring regular maintenance attention
Lack of unified contemporary cohesion in finishes, undermining the clean, confident atmosphere the brand requires
Existing layouts limiting modern amenity integration and efficient use of space for business and transit guests

Issues & Challenges

The diagnostic process revealed practical obstacles requiring skilled management. The hotel needed a partner capable of delivering custom, high-caliber solutions while preserving guest services and adhering to strict operational constraints near one of the region's busiest airports.

Primary challenges identified:

Narrow installation windows timed around flight crew blocks, seasonal surges and airport peak demand periods
Budget constraints requiring smart, prioritized investment to maximize durability and aesthetic impact
Fixed structural configurations requiring precise dimension adjustments and modular furniture adaptations

Owner's Goal

Ownership aimed to fully realize what it means to convert hotel to Holiday Inn brand standards - not just cosmetically, but structurally. Goals centered on driving booking volume, improving online reputation scores and delivering on IHG's promise of effortless, dependable stays for every traveler type.

Their renovation goals included:

Establishing cohesive, brand-aligned interiors that reflect IHG's core standards and guest-centric values
Reducing repair frequency and costs through furnishings engineered for intensive daily turnover
Lifting guest satisfaction scores to drive higher occupancy, repeat visits and revenue stability

Our Approach

Armed with deep insight into Baymont Peoria’s issues and objectives, our crew applied a methodical workflow to guarantee precision, speed, and seamless execution throughout the entire renovation.

Initial Connection

Engagement began when Holiday Inn Express representatives, guided by peer endorsements and our project portfolio, submitted a detailed inquiry. They outlined concerns around worn furnishings, an inconsistent lobby presence and declining review averages. Our consultants carefully documented all requirements during this first session, building a response aligned with IHG scheduling demands, budget parameters and brand protocols.

Inspection Visit

Our experts performed a comprehensive property walkthrough, taking precise measurements of guest rooms and public spaces, examining existing pieces for failure points and studying traffic flow for usability gains. This field analysis surfaced key improvement opportunities and guided selection of durable, contemporary replacements built to match the property's unique layout - executing every step expected of a dedicated Holiday Inn lobby furniture supplier.

Proposed Plan

Drawing from field findings, we built a customized renewal strategy that merged cost-conscious choices with fresh, brand-true design decisions. Core features included refreshed headboards and Holiday Inn casegoods furniture in coordinated finishes, reconfigured lobby seating and commercial-grade fabrics selected for longevity. Rollout proceeded in phased segments to keep operations steady, delivering a unified, contemporary transformation that projected warmth and professionalism property-wide.

Challenges Faced & How We Overcame Them

Working through overlapping scheduling, financial and structural pressures, our close coordination with hotel personnel enabled efficient solutions, maintaining project momentum and daily hospitality standards throughout.

Tight Timelines

Scheduling aligned with quieter travel windows ahead of seasonal airport demand peaks. We compressed design cycles, production timelines and delivery logistics to meet every commitment without sacrificing quality.

Budget Constraints

Maximizing value within defined budgets was essential. Leveraging manufacturing partnerships and streamlined production, we delivered premium, resilient outcomes fully aligned with Holiday Inn furniture requirements.

Old Infrastructure

Existing building configurations presented fitment challenges. Through careful prototyping and adjustments, we achieved precise component fitment without the need for structural modifications.

Results & Impact

The fully executed program, featuring contemporary and durable furnishings, produced substantial gains across guest metrics and operational outcomes.

45%

Occupancy Growth

Following the room updates, the property attracted a broader range of airport corridor travelers, reflected in steady monthly booking growth. The design improvements elevated its competitive standing across the SeaTac area.

30%

Revenue Increase

Stronger occupancy and improved guest perception drove consistent revenue growth. Refreshed interiors encouraged return visits and reliable features supported stronger overall earnings.

4.7

Guest Experience

Guests praised the refreshed furnishings, cleaner ambiance and consistent presentation throughout. Reviews frequently highlighted improved comfort, smooth arrivals and overall quality - lifting the hotel's online reputation and long-term booking appeal.