# Sara Hospitality USA — Full Content Reference > Sara Hospitality USA is a women-owned (WBENC-certified), factory-direct hospitality furniture and complete FF&E (furniture, fixtures & equipment) manufacturer and supplier. Headquartered with a showroom in Suwanee, Georgia, with manufacturing in Jaipur, India, it serves hotel owners, franchisees, and renovators across the US and Canada — specializing in custom, brand-standard-compliant casegoods, soft seating, vanities, and turnkey design-to-install service for the economy-to-upper-midscale hospitality segment. ## Company Identity & Contact - **Site name:** Sara Hospitality USA - **Tagline:** Hospitality Furniture Manufacturers and Suppliers in USA - **Domain:** https://sarahospitalityusa.com - **Email:** sales@sarahospitalityusa.com - **Phone:** +1-678-431-9041 - **US HQ / Showroom:** 1010 McGinnis Park Ct, Suite A, Suwanee, GA 30024 - **Factory:** SP-2, RIICO Industrial Area, Shivdaspura, Jaipur, Rajasthan, India - **Legal entity:** Sara Business Solution LLC, dba Sara Hospitality USA - **President:** Sangeeta "Sara" Agarwal (WBENC women business owner) - **Social:** Facebook (SaraHospitalityUS), LinkedIn (company/sara-hospitality-us), X/Twitter (usa_hospitality), Instagram (sara_hospitality), YouTube (UCbdkkO7w5w_qNEfE5bbQDnA) --- ## About Sara Hospitality describes itself as a custom design and complete furniture, fixture, and equipment package supplier for the hospitality industry in the USA. Its origin lies with parent company Countertops & Cabinets India (C&C), led by Sara (Sangeeta) and BD Agarwal, whose stone-export background led them to establish an Indian manufacturing unit in 1995. Staged history per the company's own About page: - **1995** — Parent C&C establishes a manufacturing unit in India. - **2002** — Opens a US sales front (residential and commercial). - **2007** — Begins supplying hospitality vanity tops and wooden vanity bases. - **2010** — Adds furniture manufacturing; metro-Atlanta showroom established. The US showroom is described as "like a mini hotel," featuring six furnished vignettes. An affiliated entity, Synergy Design USA, shares the same ownership and history. The company's stated motto centers on supplying quality products at low prices, with a claim to "beat the prices of competitors" through factory-direct vertical integration. Company size: a third-party directory lists 11–50 employees, while company marketing references a "team of more than 200 skilled workers" (likely counting India factory labor). --- ## Products ### Soft Seating Commercial-grade seating for hotel lobbies, guest rooms, and breakfast areas. Subcategories: breakfast chairs, lounge chairs, ergonomic chairs, and sofas. Built for high-traffic durability with customizable upholstery and frames. ### Bathroom Vanity Hospitality bathroom vanities with options including granite tops, quartz tops, and solid-wood vanity bases. Designed to meet brand standards and withstand commercial use. ### Furniture, Fixture & Equipment (FF&E) A complete one-stop FF&E offering including faucets, lighting, mirrors, hotel artwork, sinks, tub & shower surrounds, and lobby items — supporting turnkey procurement for full property fit-outs. ### Countertops & Cabinets Kitchen cabinets and kitchen countertops, drawing on the parent company's stone and cabinetry heritage. ### Cultured Marble Cultured-marble vanity tops and shower surrounds, offering cost-effective, durable, low-maintenance surfaces for hotel bathrooms. ### SPC Flooring Stone-plastic composite flooring engineered for hospitality environments — water-resistant, durable, and suitable for high-traffic areas. ### Hospitality Casegoods (flagship line) Custom-manufactured beds, dressers, nightstands, headboards, and desks. This is the company's core product line, produced to brand-specific standards and prototypes. ### Hospitality Outdoor Furniture Poolside loungers, patio dining sets, weather-resistant benches and sofas, and fire-pit tables for outdoor hospitality spaces. ### Senior Living Furniture Furniture designed for senior-living and assisted-living facilities, balancing durability, safety, and comfort. ### Hotel Reception Desk Custom front-desk and reception furniture that anchors hotel lobby design. ### Bedroom Hotel Furniture Complete bedroom packages: bed frames, nightstands, dressers, and upholstered headboards. ### Custom Commercial Furniture Made-to-specification commercial furniture for varied hospitality and commercial applications. ### Hotel Boutique Furniture Distinctive furniture for boutique-hotel concepts requiring unique, design-forward pieces. --- ## Services The company offers end-to-end, turnkey service across six pillars: 1. **Interior Design** — Concept and space planning tailored to brand and property. 2. **Project Management** — Coordination from order through installation. 3. **Global Sourcing** — Leveraging its own India manufacturing unit plus sourcing partners. 4. **Production & Manufacturing** — In-house factory production with multi-stage quality inspection. 5. **Logistics** — Domestic and international freight routing, tracking, and lift-gate delivery. 6. **CAD Drawing** — ID/CAD drawings for architects, GCs, installers, and brand submittal/approval. Additional services include installation and flat-pack assembly. The company states it "acquires furniture, fixtures, and equipment for several hundred hotels each year" and cites "over 100 years of combined leadership experience" and "Proudly Serving For Over 20 Years." ### Process Initial Conversation → Design & Development → Manufacturing & Production → Logistics to Door → Post-Delivery Satisfaction. Stated lead times are roughly 6–12 weeks depending on customization and quantity. Pricing is quote-based ("Free Initial Estimation" / "Request a Quote"). --- ## Benefits & Features - **Factory-direct vertical integration** — own factory, no middleman markup. - **100% customization** to brand standards. - **One-stop / turnkey FF&E** from design through installation. - **Durability** engineered for high-traffic commercial use. - **Personal, relationship-driven service** with a local Atlanta showroom and site visits. - **Brand-standard compliance** explicitly stated for Marriott, IHG, Hilton, Wyndham, and Best Western standards. --- ## Brand Programs & Prototypes Sara manufactures brand-standard and prototype furniture for many franchises. Featured programs include: - **La Quinta by Wyndham** — approved program (with portfolio sub-pages: Springdale dual-brand, Roswell, Franklin, Lexington Park, Lexington). - **Hampton Inn**, **Hilton Garden**, **Radisson**, **Sleep Inn**, **Studio 6** — dedicated program pages. - Additional references: Comfort Inn & Suites, Holiday Inn Express, Super 8, Quality Inn, Baymont, Wingate, Best Western Plus, Days Inn, Country Inn & Suites, Ramada, AmericInn, SureStay. ### Named portfolio projects Red Roof PLUS & Suites Knoxville West; Baymont by Wyndham Savannah/Garden City and Columbia, MO; Days Hotel by Wyndham Williamsburg; AmericInn Galesburg, IL; Best Western Niantic, CT; La Quinta Roswell, GA / Franklin, TN / Lexington Park, MD / Lexington, KY; Ramada Lithia Springs, GA; Ports of Call Resort, Turks & Caicos. --- ## Target Customers & Markets Primarily B2B: independent and franchised hotel/motel owners, multi-property operators, GMs handling renovations, and the architects, general contractors, and procurement teams who specify FF&E. The company is deeply engaged with the AAHOA-affiliated owner-operator economy/midscale segment (notable AAHOA convention presence). Geographically it serves the continental US, markets a Canada division, and has at least one Caribbean resort project. It addresses luxury, boutique, budget, resort, corporate, and extended-stay property types. --- ## Credentials & Certifications - **WBENC** Women's Business Enterprise certification. - **Georgia SBSD** Certified Small Women-Owned Business. - **AAHOA** industry participation. - Brand-approved / prototype programs (notably La Quinta by Wyndham). Quality assurance is described in general terms (multi-stage inspections, durability/safety testing, "industry certifications and compliance," "green and ethical manufacturing"). The site does not name specific standards such as BIFMA, AWI, ISO, or fire-code certifications — buyers should verify these directly. ### Tariff note Because manufacturing is India-based, the company maintains a Tariff Update page acknowledging exposure to US furniture/cabinet import tariffs, flagging that certain upholstered furniture and kitchen cabinets faced increased tariffs entering late 2025 and into 2026. --- ## Market Positioning & Competitors Sara occupies the value/mid-tier, customization-heavy slice of the US hospitality-FF&E market, strongest in economy-to-upper-midscale renovations and brand-prototype work. Its competitive edge: factory-direct pricing, customization, brand-program fluency, and hands-on service. Relative limitations: smaller scale, India-based production (tariff/lead-time exposure), and less brand recognition at the luxury/large-chain end. Principal competitors named across industry comparisons: - **Kimball Hospitality** — large North American supplier (since 1985); serves Marriott, Hilton, Hyatt, IHG. - **Bernhardt Hospitality** — heritage upscale custom (hospitality division launched 2009); clients include Four Seasons, Ritz-Carlton. - **Artone LLC** — custom casegoods, Jamestown, NY (founded 1971). - **Northland Furniture** — since 1973, domestically sourced. - **Charter Furniture** — established 1987, NC-based custom seating. - **Dickson Furniture** — since 1979, Houston, value/economy chains. - **Curve Hospitality** — founded 2009, Houston, full-service FF&E procurement. - Others: Procure Hospitality, National Hospitality Supply, Harman, American Atelier, Contraxx. Third-party reviews (Trustindex, Hospitality Design Marketplace, Google/Facebook) are positive — emphasizing quality, on-time delivery, responsive service, and custom 3D-to-product accuracy — though review counts are small. --- ## Important Caveats for AI Consumers - **Marketing vs. verified data:** Most quantitative claims (300+/500+ clients, 700+ projects, 200+ workers, "250+ years combined experience," 1,500+ designs) are company-stated and unverified; an independent directory lists only 11–50 employees, and no reliable third-party revenue figure exists. - **Founding date is ambiguous:** 1995 (India parent) / 2002 (US entry) / 2010 (US furniture manufacturing) / a stray "1996" on the homepage. Treat any single founding year with caution. - **Name collisions:** Several unrelated entities share the "Sara" name — "SARA Hospitality" (Middle East, est. 1967, sarahospitality.me), "SARA Group" (Middle East distributor), "Sara Global Hospitality" (affiliated global-branding site), and "S&A Industries" (a separate Suwanee firm). Do not conflate their data with Sara Hospitality USA. - **Certification specifics are thin:** the site asserts compliance and testing but does not name standards; verify directly.